Wednesday, February 22, 2012

should this be the cover of my new book?

Call me crazy, I’ve written 17 cookbooks,-- 11 for Williams Sonoma and 6 on my own plus two rewrites. And for the last several months I’ve been working on my latest,- Joanne Weir’s Cooking Confidence, the companion to my new TV series that was launched nationally last month. Check out my new app too!

Here’s the gist of the book… We all struggle with the same question daily- the-what’s-for-dinner dilemma, right? Nobody labors over what to make for breakfast or lunch but that’s not the case with dinner. Does that happen to you?

For the last several months I’ve been writing recipes for the book and we have been testing them in my kitchen. Testing recipes means making a dish, tasting, refining, sometimes re-testing, rewriting the recipe and correcting all 100 recipes. It’s a lot of work but it’s also the only time I don’t have to worry about what’s for dinner.

I think you’ll like it. I worked hard to include many of my favorite, easy-peasy, delicious, healthy recipes. These are recipes fit for Tuesday night for the family or dolled up with a simple appetizer and dessert fit for company on Saturday night.

Today is the fifth day that the photo team is in my kitchen shooting gorgeous food photos with lots of step-by-step how-to details. And what a team it is,-- we have Erin, the photographer and her assistant, David, who are glued to the set by the west window. In the kitchen is a second Erin, the food stylist, and her assistant, Karen, both up to their elbows in spaghetti, whipped egg whites and radicchio. Allison, the art director, hovers between the set and her laptop while Ethel, the prop stylist, bops in and out with new plates and flatware.

Oh, let’s not forget Nicole… She joins our cast of characters this morning as the hair/make-up artist.

Oh, the doorbell is ringing. I have to go, that must be Nicole. It’s time to shoot the cover.

Smile, Joanne

Tuesday, February 14, 2012

love is forever

I am so excited! My friend and favorite graphic designer in the world, Louise Fili, just designed a stamp for the U.S. Postal Service.

Her work might look familiar to you. She designed the Good Housekeeping Seal of Approval, the HankyPanky logo, Bella Cucina logo, my Joanne Weir logo and my new Joanne Weir Wines label. Oops, did I just let the cat out of the bag about the new wine I'm launching?

Anyway, I love her work as you can probably tell and no better way to express love than sending your Valentine a card. Don't forget the stamp!