Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts

Wednesday, February 22, 2012

should this be the cover of my new book?



Call me crazy, I’ve written 17 cookbooks,-- 11 for Williams Sonoma and 6 on my own plus two rewrites. And for the last several months I’ve been working on my latest,- Joanne Weir’s Cooking Confidence, the companion to my new TV series that was launched nationally last month. Check out my new app too!

Here’s the gist of the book… We all struggle with the same question daily- the-what’s-for-dinner dilemma, right? Nobody labors over what to make for breakfast or lunch but that’s not the case with dinner. Does that happen to you?

For the last several months I’ve been writing recipes for the book and we have been testing them in my kitchen. Testing recipes means making a dish, tasting, refining, sometimes re-testing, rewriting the recipe and correcting all 100 recipes. It’s a lot of work but it’s also the only time I don’t have to worry about what’s for dinner.

I think you’ll like it. I worked hard to include many of my favorite, easy-peasy, delicious, healthy recipes. These are recipes fit for Tuesday night for the family or dolled up with a simple appetizer and dessert fit for company on Saturday night.

Today is the fifth day that the photo team is in my kitchen shooting gorgeous food photos with lots of step-by-step how-to details. And what a team it is,-- we have Erin, the photographer and her assistant, David, who are glued to the set by the west window. In the kitchen is a second Erin, the food stylist, and her assistant, Karen, both up to their elbows in spaghetti, whipped egg whites and radicchio. Allison, the art director, hovers between the set and her laptop while Ethel, the prop stylist, bops in and out with new plates and flatware.

Oh, let’s not forget Nicole… She joins our cast of characters this morning as the hair/make-up artist.

Oh, the doorbell is ringing. I have to go, that must be Nicole. It’s time to shoot the cover.

Smile, Joanne

Thursday, February 25, 2010

chocolate cake, part one


The first time I got an envelope with the words AARP on it, I checked to see who it was addressed to. It certainly couldn't be me! I never thought I was old enough to receive AARP magazine, let alone read it!


And then the request came.... The food editor from the magazine called and asked if I'd share the chocolate cake recipe that my Mom and I made together on my TV show way back when I shot in the wine country.

"Sure!" I said thinking nothing of it. I love the cake, I love to write, why not?


Little did I know however, they'd need a photo of my Mom and I together. That may sound easy to you but I live in California and my mother lives in Massachusetts. "Of course!" I said in my usual way, thinking nothing of the ping pong ball I was becoming as I bounce back and forth from the West to the East Coast.

As I flew from San Francisco to Massachusetts, I took out my laptop and started to write. AARP wanted a little intro to the story about where the cake recipe came from, what it meant to me and why I loved it so much. Until that moment, I don't think I'd ever thought about all the memories that were centered around that cake.

The next morning, my Mom and I were up bright and early for the photo shoot. We chose our outfits and had our make-up done. And for the next couple hours, we sat with smiles on our faces, cups of coffee in hand, and a slice of chocolate cake between us (two forks, of course). The photographer shot photo after photo. After a while, I could see my mother's smile was less cheery. She leaned close and said, "I didn't know your job was so hard!"

Here's the story I wrote. It went something like this...

When I was a kid and it was my birthday, my mother always asked me what kind of cake I wanted for dessert? You see, she wasn’t just any mom, she was a professional cook at a private school and also tested recipes for cookbook author and good friend of Julia Child, Charlotte Turgeon. You can imagine the possibilities of what she could and would make for me were endless. When she asked, I always answered that question the same way, “Your chocolate cake!” Don’t get me wrong, I liked her Boston Cream Pie, the hot milk sponge cake she made and filled with homemade jam and her spicy applesauce cake, but it was that good old chocolate cake with a hint of coffee that I loved the most.

This was my mother’s favorite too, as well as everyone else’s in my family. She’d gotten the recipe from a family friend many years before but couldn’t recall the exact recipe anymore, she’d changed it so many times. She replaced 1 cup of the boiling water with leftover hot coffee because she loved the combination of chocolate and coffee together. She also used less vanilla and sugar to bring out more of the savory qualities of the chocolate. She upped the salt a touch and used unsalted butter to compensate. I think that’s how some of the greatest recipes are born.

When I first started baking, I insisted I wanted to make the cake all by myself. I was probably about 8 years old. I remember telling my mother that I could measure everything out myself. As I was scooping the last little bit of the baking soda out of the box, I yelled to my Mom, “You’d better put baking soda on the grocery list!” She said, “That’s funny, I thought I just bought a new box.” As I poured the last bit of batter into the pan, I licked the spatula. It tasted kind of bitter but I thought, after it bakes, it will be yummy.

We turned the oven light on to watch it bake. It rose really quickly and then in an instant, it fell! “How much baking soda did you use?” my mother asked. “Just what it said, 2 cups!” As we scraped the last bit of the cake out of the pan and into the trash, my Mom broke off a crumb and tasted it. “It still tastes good honey,” she said not wanting to hurt my feeling.

Needless to say, for the next couple years, I made the cake with my mother’s guidance.


Stay tuned for part two of this story. It gets better!


MOM’S BEST CHOCOLATE CAKE

cake:
1 cup boiling water
4 ounces unsweetened chocolate, chopped
½ cup unsalted butter
2 eggs
1 3/4 cups sugar
1 1/2 teaspoons vanilla extract
2 ½ cups all-purpose flour
2 teaspoons baking powder
2 teaspoons baking soda
1/2 teaspoon salt
1 cup leftover hot coffee

frosting:
½ cup unsalted butter, room temperature
2 tablespoons milk or cream
1 1/3 cups confectioner’s sugar, sifted
2 ounces excellent quality unsweetened chocolate, melted
1 teaspoon vanilla extract

Place the boiling water, chopped chocolate and butter in the top of a double boiler over medium high heat. Stir until the mixture is melted and smooth. Remove from the heat.

Preheat an oven to 350F. Butter and flour 2 deep 8-inch cake pans, tapping out the excess flour from the pan. With an electric mixer, beat the eggs in a bowl until foamy, 15 seconds. Add the sugar and vanilla and continue to mix until creamy, 15 seconds. Add the chocolate mixture to the egg mixture and mix together. Sift the flour, baking powder, baking soda, and salt together. Add the dry mixture to the chocolate mixture and mix until almost incorporated. Add the coffee and mix until well combined but do not over-mix. Pour into the prepared pans and bake until a toothpick inserted into the center of the cake comes out clean and the cake pulls away from the sides of the pan, 25 to 30 minutes.

In the meantime for the frosting, place the butter, cream or milk, confectioner’s sugar, melted chocolate and vanilla in the bowl of an electric mixer. Beat until smooth, about 1 minute.

When the cake is done, remove from the oven and cool on a cooling rack for 20 minutes. Run a knife around the edges of the pan and invert the cake onto the rack. Cool completely. Using one-half of the frosting spread it onto one of the cakes. Top with the other cake and frost the top.

To serve, cut into wedges.

Serves 8 to 10